Friday, September 24, 2010

#2. Sell your handmade goods in an online marketplace

If you are crafty {and even if you are not there are plenty of ideas!} then you can probably make something to sell online. Etsy connects buyers with independent creators and shop owners to find the very best in handmade, vintage and supplies. You can sell your handmade goods by setting up an Etsy shop. This is a fun and exciting process that is quick to set up with targeted traffic that will help you to be successful in selling online. Etsy is the perfect place for you even if you know nothing about marketing online. Etsy takes you through the whole process of registration, what you can sell on Etsy, and there is a very helpful list of Etsy frequently asked questions.

Here are my top tips for selling your handmade goods on Etsy.
  • Give very careful consideration to your username. This username will be key in your Etsy store being found when searched for.
  • Etsy is a visual site and you are competing with many other products so make sure your photos are of a high standard.
  • Write descriptions of your products well and include targeted keywords for each product.
  • Make your profile interesting and allow your potential customers to see and feel part of your story.
  • Etsy is a great way to direct traffic to your blog to build your brand. If you don't have one then consider starting one and build your posts slowly to begin with.
  • Get a designer to design your shop header. If you have no experience in design then I would highly recommend paying a professional a small amount to set the tone of your Etsy shop.

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